Who's behind this

Thandokazi Ntshinga

About our founder, Thandokazi Ntshinga.

For twelve years, drinking was part of Thando's life, it started as curiosity, and slowly turned into binge drinking. She tried to quit more than once over the years, and each time, it didn't stick.

It came down to a choice: keep compromising her mental health for a few hours of forgetting, or actually be happy. The truth is, she wasn't even happy when she was drinking, she'd overthink, look back at her own life, and all she could do was cry, because she wasn't where she wanted to be. But she could see clearly what was standing in her way.

On 28 December 2024, she removed it. Everything changed.

She built Sober Woke because the 43,000 people who found her along the way kept asking for the same thing, somewhere to keep showing up for each other, built to last longer than a Facebook algorithm.

Join Sober Woke

In the media

Sober, but make it

No judgment. No pressure. Just people who get it, and a lot more laughing than you'd expect.

Read community stories
Still iconic. Zero hangover. Two smiling friends in gym outfits holding iced green drinks, one of them making a peace sign GOOD VIBES ONLY

The numbers

This isn't a small problem.

5th highest alcohol consumption rate in the world SABC News, citing WHO data ↗
62,000 premature deaths a year linked to alcohol in South Africa BMC Medicine, 2018 modelling study ↗
59% of South African drinkers are binge or heavy drinkers SABC News, citing WHO data ↗
18% of alcohol sold in South Africa is illicit or unregulated George Herald, 2024 industry data ↗

Numbers don't fix anything on their own. People showing up for each other does. That's what this is.

Where to next

Come and look around.